What is Digital Signage?
Digital signage is a modern tool for sharing information through screens, all managed from a central system. It’s used to keep people informed, promote services, or enhance customer experience with content like updates, announcements, or live feeds. From offices and shops to transport hubs and public spaces, digital signage helps deliver clear, timely messages in a dynamic and engaging way.
What is Digital Signage used for?
Digital signage is used across many industries to share information quickly and effectively. It allows for real-time updates, making it easy to keep content current and relevant. Interactive features help capture attention and make information easier to understand. The system can also be tailored to suit different audiences or situations, ensuring that messages are both engaging and meaningful.
Digital Signage Integration
A digital signage system brings together several important parts to deliver content effectively:
Displays: These are the screens or projectors that show your messages, whether images, videos, or text.
Content Delivery: The system sends your content to the displays, either from a local source or through a remote server over the internet.
Network Equipment: Devices like routers and switches help transfer the content quickly and reliably to each screen.
Management Software: This is the control centre, allowing you to create, schedule, and update your content easily. It also lets you monitor all your screens to make sure everything is running smoothly.
Together, these components provide a flexible and efficient way for businesses to communicate with customers, staff, or visitors in real time.
How Is Digital Signage Managed?
Most digital signage systems include a content management platform (CMS), which lets users create, schedule, and update content across multiple screens. It makes managing content easy, whether you’re updating daily menus, sharing announcements, or scheduling promotions.
Applications of Digital Signage
Digital signage is used across a wide range of industries to share information, guide people, and enhance the customer experience.
Retail and Advertising: Eye-catching displays with animated or video content help capture attention, promote products, and increase engagement with customers.
Public Transport: Digital signage shows real-time updates like arrival times, service changes, and weather alerts, keeping passengers informed.
Healthcare: In hospitals and clinics, screens help direct patients, display wait times, and provide health-related information clearly and efficiently.
Tourism and Attractions: At scenic spots, digital signage offers maps, visitor guides, and information about local highlights to help people navigate and explore.
Whether it’s used to inform, promote, or guide, digital signage adds value by making communication more dynamic and accessible.
Where Is Digital Signage Used?
Digital signage is used across many industries to inform, engage, and direct people. In retail, it promotes products and creates a modern shopping experience. In transport, it shows real-time travel updates. In corporate and healthcare settings, it helps with internal communication and wayfinding. Whether it’s a menu board in a restaurant or a welcome screen in an office, digital signage helps businesses connect with their audiences more effectively.
Why Use Digital Signage?
Digital signage is becoming a go-to solution for businesses looking to communicate more effectively and leave a stronger impression. Its ability to deliver dynamic, updatable content – combined with interactive features like touchscreens and motion sensors – offers both flexibility and a modern user experience. Here are some key benefits:
Boosts Brand Image: Sleek, interactive displays help your business stand out and create a high-tech, modern impression. They can reflect your brand personality using video, music, and visual effects that resonate with your audience.
Cuts Long-Term Costs: Unlike traditional posters or banners, digital signage eliminates printing, shipping, and setup costs. Updates are quick, and everything can be managed remotely.
Delivers More Engaging Content: From high-quality images to animated ads and video, digital signage supports a wide range of content formats – making your message more appealing and memorable.
Improves Communication Speed: Whether it’s a time-sensitive promotion or a weather update, content can be pushed instantly to all screens, ensuring customers see the right message at the right time.
Supports Smarter Store Management: Many systems offer features like one-click content publishing, customer feedback tools, or queue management – all of which can streamline daily operations and improve service.
About Beten Digital Signage
Beten is a globally recognised provider of digital signage solutions, with over 16 years of experience in the commercial LCD display industry. We’ve worked with more than 3,000 customers across 60+ countries – including regions in Europe, the Americas, Southeast Asia, and South Africa.
Our smart digital signage systems are used in a wide range of sectors, from retail and hospitality to healthcare, finance, telecoms, and corporate environments. Whether it’s a digital menu board in a restaurant or a wayfinding screen in a hospital, our solutions help businesses connect with people in smarter, more effective ways.
As digital signage continues to evolve toward more personalised and intelligent applications, Beten remains committed to innovation. We focus on creating flexible, future-ready products that make communication easier and more impactful for modern businesses.
Interested in learning more?
Get in touch with our team today to discuss how Beten can support your digital signage goals. Email us as hello@beten.co.uk
